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and thrive. We sat down with Jeff Mechura, who heads up K2's global marketing, to talk about some of the defining moments for the brand and ways the company is celebrating its 50th anniversary. Construction, hybritech Sidewall Construction. During the '70s hot dogger era, the Performers ruled the scene, Wayne Wong and his white sunglasses became a sensation and the wet T-shirt contest was born (yes, you flug wien oslo can thank K2). How did that collaboration come about? How does K2 stay innovative even it's been around for five decades? The 50th anniversary book project for us was definitely a deep dive into the psyche of the brand. It was one of the oddest places you could imagine to establish a ski company.
K 2 Rolling Stone Ski Giveaway.
Zermatt Rolling Stones K 2 skis.
50 Years of Serious Fun - Introduction.
Unveiling parties in Germany, Canada and USA - Rolling Stones K 2 Sideshow skis.
On Wednesday, the company is releasing its second Rolling Stones ski in a series of four skis to celebrate the company (and the band's) 50th anniversary. Rolling Stones will go down in infamy.
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It's a very unique and eclectic cross-section of people that are connected to the sports they're passionate about. We reached out to them a while back and the band was really into the idea about collaborating on an anniversary series of skis. You may also like, current slide current_slide of total_slides- You may also like. Added to that, the two Kirschner brothers (thus the name K2) first manufactured dog cages, not skis. And in the '80s, there was the mohawked daffy mayhem from Glen Plake, and the rise of neon that catapulted snowboarding and K2's first team rider, Dan Donnelly, into the '90s. Flex, aspen/Paulownia Core, aspen is solid and dense; Paulownia is an eco-friendly, fast-growing renewable wood that is incredibly strong and lightweight. Current slide current_slide of total_slides- Best Selling tog rros oslo in Skis. It wasn't an ordinary brand, it wasn't going to be predictable. Tip/Tail Hardware - removable plugs reveal holes that can be used to attach K2 Pre-Cut Skins or build a rescue sled. The people then were connected and passionate, similar to those who are here now who love what they. That's why we're calling the anniversary book "50 years of Serious Fun.".
K 2, rolling, stones (2012)
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